Marketing and IT Don’t Talk
Marketing is now a tech-driven discipline, but the historical gulf between IT and marketing departments remains at many companies. This gulf exists partly because marketing pros just don’t believe IT understands digital marketing, but it’s also about speed. Nearly two-thirds of respondents to a survey of chief marketing officers and CIOs last year said they had problems implementing marketing technology systems. The main reason cited? IT gives it a low priority.
via 8 Signs Your IT Team Is Too Slow – Global-cio – Executive insights/interviews – Informationweek.
Aha, looks like others see the connection between Marketing and IT—the theme of this blog. There’s just no way these days to be successful in any venture, project, or initiative with a disconnect between the two. Think websites, social media, and even video which is generally delivered online, and via a website, and viewed on a mobile device. Nuff said…well, they’ll actually be much more on all that, like now: Read my post on the survey referenced above, then, from there, review the results.
