markITing CONNECTION is a blog about “where marketing and IT (information technology) meet.” More and more projects these days are a joint effort, a partnership between marketing professionals and technical staff.

That’s what this blog is about. Sometimes it’ll feature stuff related more to marketing; sometimes more to IT. But overall, it’ll be from the viewpoint that by working together we will find new clients and serve current ones.

Solutions will be offered for technical, marketing, communications, and business development challenges–where all these intersect. Posts will be provided in real-world language, not technospeak, and even acronyms will always be spelled out.

Read the first post for some background.

Vince Brown